luft shoes
Created in 2021, LUFT Shoes emerged with the proposal to rethink the production and consumption of children's shoes, combining style, style and, above all, concerns for the health of children and the planet.
The founders, Karina Bettega and Roberta Pospissil, developed the brand based on a personal need: "We were looking for children's shoes on the market that combined three essential attributes:
comfort, timeless design and environmental responsibility."
Upon launch, LUFT Shoes presented two genderless sneaker models (high and low top),
made with PET bottle canvas and recycled yarns, EVA insoles derived from sugar cane and soles
of recycled synthetic rubber. The brand stands out even more with its ecological attributes:
plantable labels and packaging made from recycled materials.
Furthermore, LUFT Shoes innovated by launching an environmentally conscious campaign:
for every pair of children's sneakers sold, the brand removes 1 kg of waste from beaches and oceans,
in partnership with the NGO Ecolocal Brasil.
luft shoes
Created in 2021, LUFT Shoes emerged with the proposal to rethink the production and consumption of children's shoes, combining style, style and, above all, concerns
with the health of children and the planet.
The founders, Karina Bettega and Roberta Pospissil, developed the brand based on a personal need: "We were looking for children's shoes on the market that combined three essential attributes: comfort,
timeless design and environmental responsibility."
Upon its launch, LUFT Shoes introduced two genderless sneaker models (high and low top), made with PET bottle canvas and recycled yarn, EVA insoles derived from sugarcane and soles made from recycled synthetic rubber. The brand stands out even more with its ecological attributes: plantable labels and packaging made from recycled materials.
Furthermore, LUFT Shoes innovated by launching an environmentally conscious campaign: for each pair of children's sneakers sold, the brand removes 1 kg of waste from beaches and oceans, in partnership with the NGO Ecolocal Brasil.
