Papai Que Fez is a frozen baby food company made with organic ingredients, offering options with and without salt. Created by Ricardo, Henrique's father, the company differentiates itself by selling unsalted foods packaged by food group, allowing caregivers to combine items as needed, in addition to encouraging the incorporation of homemade foods into the diet. This model promotes savings, eliminating the need to buy common items at home and encouraging the observation of the child's satiety signals.

The company also stands out for its commitment to nutrition and practicality, providing healthy and balanced meals that meet the needs of early childhood, with dishes and side dishes made simply but with high-quality ingredients. The line of salted foods follows the same concept, including main dishes, side dishes, snacks and naturally leavened breads, always focusing on promoting healthy eating habits from an early age.